by Michelle Hill-Smith
of www.OnTaskAssistants.com
Formulating a business endeavor that will without a doubt service your potential customer's need is like finding a dog that can undoubtedly replace your dog that you considered a family member for many years. It's a pretty tough task where you'll never get it just right. However, you can get it close enough with room to make it better with time.
You see, a consumer to your business is like icing to cake, it's something that's necessary. Even though you can create a cake without icing, you run the risk of everyone not liking your cake thus ending up with only a few slices eaten. In the end, you'll be wasting more time trying to convince everyone to eat the cake without icing just off of simple tactics alone. When someone's used to having something a certain way, it's takes too much time to get them to do otherwise. On the other hand, if you have an idea to create a cake with icing however, not covering the entire cake, you may have a better chance with convincing the customer to eat the cake. Sounds easy? Well, it's not that simple.
Many businesses, especially when starting out, forget to serve the customer. It's great to have ideas however, when your ideas are running wild and are implemented without the consumer's need in mind, you've failed and wasted a ton of time. BECOME THE ICING ON THE CAKE! Keep in mind that as an effective business owner, you not only have to think like the customer, you must become the customer.
Ask yourself, if I were looking for this type of product (or service) what would I want it to do for me? As a sales person, you must learn how to sale the benefits of the product and not just the product itself.
Remember, a consumer can't use the branding, cost or packaging of your product or service. They are interested in knowing what the product or service will do for them.
So the next time you go to sell that cake without the icing, try examining your cake first and jot down all the reasons why they'll benefit from eating the cake without all the sugary icing. Be honest, authentic and genuine in your approach and you may be able to find a new market for your cake without icing.
of www.OnTaskAssistants.com
Formulating a business endeavor that will without a doubt service your potential customer's need is like finding a dog that can undoubtedly replace your dog that you considered a family member for many years. It's a pretty tough task where you'll never get it just right. However, you can get it close enough with room to make it better with time.
You see, a consumer to your business is like icing to cake, it's something that's necessary. Even though you can create a cake without icing, you run the risk of everyone not liking your cake thus ending up with only a few slices eaten. In the end, you'll be wasting more time trying to convince everyone to eat the cake without icing just off of simple tactics alone. When someone's used to having something a certain way, it's takes too much time to get them to do otherwise. On the other hand, if you have an idea to create a cake with icing however, not covering the entire cake, you may have a better chance with convincing the customer to eat the cake. Sounds easy? Well, it's not that simple.
Many businesses, especially when starting out, forget to serve the customer. It's great to have ideas however, when your ideas are running wild and are implemented without the consumer's need in mind, you've failed and wasted a ton of time. BECOME THE ICING ON THE CAKE! Keep in mind that as an effective business owner, you not only have to think like the customer, you must become the customer.
Ask yourself, if I were looking for this type of product (or service) what would I want it to do for me? As a sales person, you must learn how to sale the benefits of the product and not just the product itself.
Remember, a consumer can't use the branding, cost or packaging of your product or service. They are interested in knowing what the product or service will do for them.
So the next time you go to sell that cake without the icing, try examining your cake first and jot down all the reasons why they'll benefit from eating the cake without all the sugary icing. Be honest, authentic and genuine in your approach and you may be able to find a new market for your cake without icing.
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