Creating a Marketing Calendar for Your Business

by Michelle Hill-Smith
www.OnTaskAssistants.com
www.MichelleHillSmith.com

Want to target your most specific needs as it pertains to your marketing? Want to reach your target market with targeted marketing?

How do you expect to do that without first created a targeted plan and a calendar to help you execute it...successfully and consistently?

Listen up.

If I didn't take the time to develop a marketing calendar for my business, I don't think I would have been able to win with my business. There was no way possible that I could have keep sporadically creating content, playing the guessing game of when to post, or anything else that was stealing some of the most valuable time away from me. 

Everyone dreads marketing unless you're this marketing guru that loves it. However, when it comes to reaching new customers, keeping the current ones interested and signaling the specific target customers, creating a marketing calendar will be the key. 

A marketing calendar is most effective if it is used to specifically spell out individual promotions or events. Most businesses create a calendar based off of the type of platform they use such as Social Media, Direct Marketing or Pay-per click. I personally found that social media is most effective for my business. Therefore, I've created my plan and calendar based off of that. You can include the cost in your specific calendar as well. I don't as none of my advertising efforts are paid.

THE BENEFITS OF USING A MARKETING CALENDAR

Using a calendar helps your focus and allows you to not only have a look at the investment involved but it also allows you to crystallize the results in your marketing program. By monitoring your stats via Google Analytics or Hootesuite stats, you will be able to see the effects of your efforts in plan sight. 

Here's how we use a marketing calendar at OnTask Assistants:

Be sure to try this out for your own business. Commit below to let me know how it works out and what you're using a marketing calendar for!

How Strategies Can Cause You to Lose Everything!

by Michelle Hill-Smith
www.OnTaskAssistants.com

Yes. You heard me clearly. Strategies can actually cause you to lose everything you've worked so hard to build. But, they can also cause you to find gold at the end of the rainbow. How is that possible you ask? 

A simple theory deserves a simple answer. 

When devising a plan that includes a number of steps in order to achieve something it requires transitions and executions that are clear, concise and logical. Not clearly estimating your next move, taking the wrong step or heading in the wrong direction on a path that has been drawn out and successfully proven can either alter your route or completely wipe it out.



That path is your strategy.

At this point in both my personal and business life, I am making a few major changes that will affect the way I live and the way I do business.

That's actually pretty life changing, considering everything that I do now is centered around those two elements. One of the strategies I've taken on (which I must say is pretty drastic) is to pay off any lingering debt in a very small amount of time. Now, some of you may say, if funds aren't sufficient enough to even make ends meet on time, how is it even possible to do a speedy debt-erase?

I'm not crazy. I thought about the same thing. However, I also considered the track I've been on for the past 2 months which is pretty good. My bills are caught up and my funds are steady. So, I began thinking of a fool proof way to make a hefty purchase for some software that will help my business in so many wonderful ways.

I begin thinking about the strategy I'll use to get my purchase without ruining my life or my business. The scary thought and realistic factor is that I'm not certain how long my funds will be steady. In these last couple of months there were sooooo many things arising in our family life that required large amounts of money each time to take care of them. However, by the grace of God we were able to bounce back and get on track.

Having confidence in your own strategy.

Many of you know that I work with aspiring entrepreneurs and small business owners day in and day out. Therefore, I get to hear a lot of success and failure stories. Often times, I hear more failure stories than success stories. The success stories are pretty simple. Straight to the point. The ones that have them, are your typical, high level of patience king or queen. They are very detail oriented and gravely afraid of errors.

Now, the stories of failure are always coming from those that followed the wrong person, created an entrance or exit strategy with no backbone or guts or they just failed to create one all together. 

Obviously, that's a definite road to failure. But, what about those that actually spend countless hours trying to figure out the best way to go about something only to end up losing it all anyway...after the fact?

How is it possible to have a bad strategy? Simple. A bad strategy is one that is filled with reality and delusion. You can't have the two. Sometimes, we want something so bad, we're willing to allow our minds to become filled with possibilities instead of realities. It causes a shift on our routes to our goals that actually begin to look doable. This means that we think about something so much until we start to see it and eventually believe it can be done.

What a setup! Plans have to have room for error and obstacles. However, just like the steps you'd take to achieve your goals need to make sense, the errors and obstacles you may possibly encounter need to do the same. For instance, if I'm walking on a tight rope right above a puddle of muddy water, 2 miles away from an ocean. I shouldn't expect to fall in the ocean if it's 2 miles away. Unless I'm flying. I think you get my point.

You see, even though we may follow a strategy and get what we want with success, it doesn't guarantee a complete dodging of the possible consequences that may come after. That's the game you play when you have to make decisions. This is why it's important to create strategies that make sense.

There were exactly 3 strategies I conjured up in hopes of one of them being the smarter and most beneficial route to my new purchase.

STRATEGY 1:  Put away a medium amount of money a week which will lead to being able to purchase my software faster. 
POSSIBLE DOWNFALL: I would have to have a tight 2 weeks of not spending extra funds due to the 1st of the month being near the time I would be able to make the purchase.

STRATEGY 2: Make the purchase right out by using a lump sum of funds.
POSSIBLE DOWNFALL: Depletion of extra funds causing no funds for the week and week's end.


STRATEGY 3: Put away small amounts of money until I am able to make my purchase 3 months from now.
POSSIBLE DOWNFALL: Temptation to periodically use the funds for something else resulting in having to start over each time. This will lead to a high possibility in me giving up all together.

By now, I'm sure you've figured out that having a strategy, will not cause you to lose everything. Or will it? It's really a catch 22. Outlining a strategy is one of the most perfect ways to meet a gratifying end. But, I will warn you that though gratifying, consequences are almost always there to greet you at the end if desperation had its hand in it.

What do you think? How would you handle this situation? Share your experiences and thoughts. Maybe it will help me make the right decision. ;)

Spring Sprucing: Why it's critical to your success!

by Michelle Hill-Smith
www.OnTaskAssistants.com 

In the place where you live, there's most likely a dyer need to clean something somewhere. The window seals, cabinets, carpet, furniture...the need is always there and the cycle never stops. More commonly, in the spring time, people often have the realization that there are boxes whose contents need sorting and discarding. Furniture would benefit more from being shifted or completely moved in another area of the room. After all, your comfort and sanity depends on it. The weather is wonderful, your mind is clear and you realize that it's critical to perform your house sprucing now instead of later. That's what I like to call "Spring Nesting". It's simply spring cleaning. For some odd reason, at this time of the year, it's feels better to do. Just as an expecting mother begins "nesting" her home for the arrival of her new child. She begins cleaning and putting things in order, despite the pain and agony she may be experiencing. For her, it's an automatic, internally programmed activity that will be done. No one can tell her that those activities, in her state, shouldn't be done.

Every now and then, I like to do Spring Sprucing on my business. Just as my home, my business has a lot of rooms, areas and boxes that need to be taken care of and brought up to date. How many times have you been in total business ready and inspiration mode and received one of those emails from a Forum or online community that you forgot you were a member of? The email seems interesting so you click on it. One of two things happen when you get to that account. 1) You can't log in as you forgot the email address you used to create the account. 2) You log in to the account and view your profile to find that it looks like 3 years prior when your contact information or branding was totally different. Sounds familiar? I know that it does for me. I was the prime culprit of keeping a dirty business home year round. If you look up the word "Non-Spring Sprucer" in the dictionary, my picture would be right next to it.

In my organization, we've changed our logo and contact number over 5 times. Within that time, we've joined tons of online forums, business communities, created several online profiles and written several articles and blog posts to represent our business and expertise. Yes, it is a wonderful idea to extend your business across the globe, however there is one thing wrong with this type of scenario. That's right, you guessed it. Congruency and Consistency. Just as with cleaning your home, things just work better when the area allows room for ease of movement, reach and familiarity.

If your business' home isn't cleaned and spruced up frequently, it makes it difficult to function and represent a professional existence. Here are some things I recommend doing to begin your spring sprucing:

A) Create a Google Account to provide congruency. There are a host of business apps you can use that will all work under that same account. Starting with your email address, it should be of your business' name so that it's never forgotten. This doesn't mean that you can't use the email that's linked to your website. Just link the two together so that you won't miss the emails from that account.

B) Set up a local Google Voice number for your business. This will allow you to always have a number where you can be reached either by text, email or voice. You can set up your voicemail for your business to always answer when you're not available or when you're closed for the day. It's Free and will always be there when you lose your paid phone accounts for whatever reason. There's a misconception that a small business should have an 800 number. Within your first 3 years of business chances are you'll experience slow to no activity so, having additional (besides your cell or landline) paid phone accounts specifically for this will result in a major lost of money that can be better used elsewhere in your business.

C) Go into your Online Profiles and update your contact information, branding, and update your status. Even if you're not using them on a regular basis, it's always best to make sure their up to date and appear active. You never know where your new prospects are going to be. Make sure they can always see you as a business that's still active and still in business.

D) Update your Forms, Website and Marketing Accounts/Platforms. It's going to hurt you more when you're spending countless hours trying to update your business documents before sending anything out to your new prospect. This includes your signature on your emails, brochures, regularly used flyers, business cards and e-mail marketing platforms as well. Be sure to go through them all and provide them a set structure that includes your business name, logo, contact number, email, tagline and social media links.

E) Prepare a binder with all your updated information, services and programs. Call it your Service Guide and put the year of use on the front of it. This is my secret to success. Having this in place will honestly serve as the difference between success and failure for you. I can not stress enough how important it is. If you have information in place that allows you to properly, thoroughly and quickly service your prospects, you will show consistency and orginazation which is what 90% of new clients and customers are looking for.

In short, finding ways to keep your activities for your business at a minimum is ideal. This allows you to spend more time on servicing your customers and finding new prospects. Begin by thinking of all the rooms and areas your business is in (whether online or off). Start Sprucing and don't be afraid to make your small humble changes. If you've accumulated an email list of prospects, don't forget to update them as well on your company's changes. This way, you won't feel so afraid and nervous about your sprucing and the small changes. Think longevity. 

Amazing Grace...How Sweet the Sound!

In these trying times for business, we all need a savior! Everyday, we wake up, go into our offices and stare at the piles of tasks that overwhelm our desk. We start on one task which last for a good 30 minutes. We begin another task for another 20 minutes. We find reason to complete another task and that lasts for about 5 minutes. It becomes a cycle. Why? Why is this happening everyday, for 7 days a week?

For many, this cycle runs for as long as 24 months and sometimes longer. It always seems to happen when we are really pushing the pedal for a stronger and more productive business. For some, there’s just a heavy fear of trust. This type of business owner doesn’t necessarily lack the skill to do the task, however, he feels confident in himself to handle everything on his own. He feels proud to wear all of the hats. After all, he can brag to his colleagues about it. Unfortunately, every good day has its end.

Then, there is the other business owner who feels that the things he loves doing most like networking, negotiating and selling are most important and should be priority. After all, these activities are what earned him more clients in the past 6 months. He leaves small yet, important tasks behind in hopes of getting to them later. This individual is the socialite, loves to go out and network for more business. He’s quite successful at it as it is his comfort zone. His business is steady growing; however, the tasks to successfully maintain that growth are expanding along with it. Even though this business has the productivity, its customer base begins to slowly suffer and crumble as the back-office operations are at a stand still.

Are we noticing a pattern here? No matter which type of business owner you are, you will eventually require assistance in order to not become a statistic. Your competition has already made strides towards saving his business. He’s accepted the fact that he can not and must not do it alone. Not only has he gained more time to network and grow his business, he’s also enhanced his business’ presence both visually and virtually! It’s now the 21st century. Doing the same thing for years and expecting a different outcome doesn’t work. The times have changed and so has the way of doing business.

Your competition has taken back an average of 6 hours in his day and here’s how:
1. NO spending countless minutes on dead-end or irrelevant phone calls;
2. NO sifting through and responding to emails every 10 minutes;
3. NO sitting behind a desk bombarded with paperwork, data-entry & blog updates;
4. NO waiting around to answer calls from customers, clients or potentials;
5. NO hair pulling over managing his bookkeeping and paying bills on time;
6. NO more “Mom and Pop” mentality …he’s now social and virtual!

With running a business, we all know that the above list could have gone on for days. In today’s business model, there’s a new way of running an effective, stable and productive business. It’s quite simple actually. The business model of today includes partnership, relationship, duo, assistance…whatever you choose to call it. We could all use a little assistance to make it work. Finding the right individual or firm to represent you and provide the relief you need is not that easy. With this in mind, OnTask Assistants has developed a series of support services to better assist “today’s” entrepreneur, small business and busy professional.

Introducing, Assist Me™, Answer It™, Cover Me™ and Make Me Social™, a series of business support services that cover the business owner with the immediate necessities for his company.

Assist Me™ serves as an affordable office support plan that covers everything in back-office operation from data-entry to accounts payable. Assist Me™ also comes with a 5-35% discount off of creative design services. Cover Me™ provides the essence of your very own personal assistant to help you with things such as gift buying, reservations, travel arrangements and much more. Answer It™ is your live telephone answering service that answers your calls during your company’s business hours. Make Me Social™ is an all-in-one social media marketing assistance platform that makes it easy for you to build your company’s reputation online.

All of our support services are straightforward, flexible, affordable and dependable. For more information please visit: www.OnTaskAssistants.com/ for more information. Or call: 863-874-0333.